Hem, Leif E.: search on Z-Library

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1

Brand extension strategies: perceived fit, brand type, and culture influences

Buil, Isabel, de Chernatony, Leslie, Hem, Leif E.

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 208 KB

english, 2009

2

Lifestyle Segmentation of Tourists Seeking Nature-Based Experiences: The Role of Cultural Values and Travel Motives

Iversen, Nina M., Hem, Leif E., Mehmetoglu, Mehmet

Journal:

Journal of Travel & Tourism Marketing

Year:

2015

Language:

english

File:

PDF, 325 KB

english, 2015

3

Factors Influencing Successful Brand Extensions

Hem, Leif E., de Chernatony, Leslie, Iversen, Nina M.

Journal:

Journal of Marketing Management

Year:

2003

Language:

english

File:

PDF, 1.72 MB

english, 2003

4

How to Develop a Destination Brand Logo: A Qualitative and Quantitative Approach

Hem, Leif E., Iversen, Nina M.

Journal:

Scandinavian Journal of Hospitality and Tourism

Year:

2004

Language:

english

File:

PDF, 324 KB

english, 2004

5

From Online to Offline Through Brand Extensions and Alliances

Bravo, Rafael, Hem, Leif E., Pina, José M.

Journal:

International Journal of E-Business Research

Year:

2012

Language:

english

File:

PDF, 326 KB

english, 2012

6

Provenance associations as core values of place umbrella brands

de Chernatony, Leslie, Iversen, Nina M., Hem, Leif E.

Journal:

European Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 327 KB

english, 2008

7

Exploring the importance of product category similarity and selected personal correlates in brand extensions

Hem, Leif, Grønhaug, Kjell, Lines, Rune

Journal:

Journal of Brand Management

Year:

2000

Language:

english

File:

PDF, 1.01 MB

english, 2000

8

Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway

Iversen, Nina M., Hem, Leif E.

Journal:

International Marketing Review

Year:

2011

Language:

english

File:

PDF, 341 KB

english, 2011

9

Category characteristics' effects on brand extension attitudes: A research note

Hem, Leif Egil, Iversen, Nina Marianne, Olsen, Lars Erling

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 522 KB

english, 2014

10

Effects of Ad Photos Portraying Risky Vacation Situations on Intention to Visit a Tourist Destination

Hem, Leif E., Iversen, Nina M., Nysveen, HerbjØRn

Journal:

Journal of Travel & Tourism Marketing

Year:

2003

Language:

english

File:

PDF, 333 KB

english, 2003

11

FESTIVAL COORDINATION: AN EXPLORATORY STUDY ON INTENTION TO USE MOBILE DEVICES FOR COORDINATION OF A FESTIVAL

LEXHAGEN, MARIA, NYSVEEN, HERBJØRN, HEM, LEIF E.

Journal:

Event Management

Year:

2005

Language:

english

File:

PDF, 720 KB

english, 2005

12

PR, Lobbyism and Democracy

Blach-Ørsten, Mark, Willig, Ida, Pedersen, Leif Hemming

Journal:

Nordicom Review

Year:

2017

Language:

english

File:

PDF, 341 KB

english, 2017

13

Determination of the strong mutagen 3-chloro-4-(dichloromethyl)-5-hydroxy-2(5H)-furanone in chlorinated drinking and humic waters

Jarl Hemming, Bjarne Holmbom, Markku Reunanen, Leif Kronberg

Journal:

Year:

1986

Language:

english

File:

PDF, 400 KB

english, 1986

14

Advertising Effects of Photos Used to Portray Nature-Based Tourism Attractions

Hem, Leif E., Iversen, Nina M., Gr⊘nhaug, Kjell

Journal:

Scandinavian Journal of Hospitality and Tourism

Year:

2003

Language:

english

File:

PDF, 403 KB

english, 2003

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